A Fundamental Aspect of Modern Marketing
Feb 8th, 2010 by yolandi
Here is something that is fast becoming the most fundamental aspect of marketing to get right, especially if you want to build a truly sustainable high quality business (of any size) in the modern age:
Ensure the ethics and philosophy of your business is good and sound.
Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service and product is not the deciding factor.
Today what truly matters is ethical and philosophical quality – from the bottom to the top – in every respect – across every dimension of the business.
Modern customers, clients, staff and suppliers are today more interested than ever before in corporate integrity, which is defined by the business’s ethics and philosophy.
Good sound ethics and philosophy enable and encourage people to make the “right and good” decisions, and to do right and good things. It’s about humanity and morality, care and compassion, being good and fair.
Profit is okay, but not greed; reward is fine, but not avarice; trade is obviously essential, but exploitation is not.
People naturally identify and align with these philosophical values. The best staff, suppliers, and customers naturally gravitate towards businesses with strong philosophical qualities.
Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your business always strives to do the right thing.
People increasingly prefer to buy from, deal with and work for ethical, right-minded businesses. And whether a business is ethical and right-minded is becoming increasingly transparent for all to see.
So let’s be one.
