Unusual Marketing Tips
Feb 22nd, 2010 by yolandi
Here are 10 very effective inexpensive marketing tactics you can use with success.
- Sticky Notes – another way to use your stamper or even your printer. Sticky notes are noticable anywhere because people know what they’re for. Put these on local business doors, offices, cars, or above mail boxes in apartment complexes and people will take notice.
- Pay it forward – when you’re heading into the movie theatre pay the person’s way behind you and tell the cashier to give them your business card. You’re not guaranteed that the person will become a client but I bet the word of mouth on that one would be pretty big.
- Business Cards – what you do with these cards is head to every library or book store in your town and find the section that relates to your business. Open each and every book and place a business card somewhere in the book.
- Anything Else? – no, the list isn’t done yet. These are two words to say right before you exchange money with a client/customer. This will make them think and could open doors to a larger pay day.
- Sponsor an event – doing this is at most times, very inexpensive and also great for publicity, especially if it’s a big event. You normally get your logo and business mentioned in all of the events promo material which is tons of publicity you normally wouldn’t get. Be at the event to add extra stickiness to your business name and interact with the guests.
- Blood Drive – host a blood drive, contact newspapers, TV news, radio, etc. Have 1-2 banners up with your website information and also have business cards at the sign in table. Everyone loves to help their country and town and giving blood is the easiest way for some people to do that. Putting yourself in the forefront of your town’s next blood drive would make your business very visible to a whole range of new potential clients and word-of-mouth advertisers.
- Client Appreciation Braai – invite your past clients to a braai and let them invite 1-2 friends to come with them. This will help your customers love you even more than they already do, as well as bring some new faces into contact with you as potential clients.
- Giving it Away – how many people will turn down a free service or product? I don’t think very many will, so your voice and company will get out there in front of a lot of people. It’s also good for press to say you’ve given away X amount of products or services.
- Hair Salon’s and Barber Shops – how much talking happens in one of these places on a daily basis? Why wouldn’t you want to be a business they are talking about? Drop in and offer the hair stylists some free food from your restaurant or coupons for free products. They’ll be talking about you to everyone who comes through the salon for weeks to come!
- Borrow a wall/building - get a projector and find someone to let you use the side of their business/wall, and have your company logo/website/information shown on it every night. I know I would personally stop and look at what was showing on the side of a building for sure, so I can imagine how many others would as well.
