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Monthly Archive for March, 2010

 
1. Think success
To attain the kind of success that you want, you need to dream big. Every success story starts with big dreams. You need to have big dreams for yourself and you need to have a clear vision of what you want to achieve. Successful entrepreneurs possess an attitude of openness and faith that [...]

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What’s Happening

Jazz on Friday
Date: 3 April 2010
Where: La Brasserie, 13 Daniel Hugo Street, Franschhoek 17h30 – 20h30
Details: Mike Rossi and Basil Moses, upright bass legend born in District Six. R130 per couple – incl bottle of wine. Call 021 876 3420 or email info@labrasserie.co.za
Wine on Main – Social Wine Club
Date: 30 March 2010 at 19h00
Where: 10 [...]

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The Top 10 Marketing Myths

Myth 1: Marketing is advertising and sales
Reality: Marketing is about educating your target market about your products and services and why they should buy from you. Marketing is everything you do to reach this target audience, whether it is advertising, direct marketing, Internet Marketing, events, public relations, strategic partnerships or networking.
Myth 2: Lower prices encourage [...]

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What’s Happening

Flat Stanley Live
Date: 28 March 2010 (12h00 to 19h00)
Where: Hillcrest Estate
Details: Be carried away by the live music of Flat Stanley on the sprawling lawns in our stunning quarry at Hillcrest Estate.  A day suitable for the whole family! Concert goers can bring their picnic blankets and baskets along for an epic afternoon of Hillcrest [...]

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How to Build Customer Trust

By gaining and retaining their trust, you are creating loyal customers and clients that will support and promote your business year after year.
Implement these 6 techniques and watch as your clients become one of your greatest marketing assets.
Promise – And Then Deliver More
You should stick to your promises and deliver even more in terms of [...]

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What’s Happening

Wellington Wine Harvest Festival
Date: 20 – 22 March 2010
Where: Wellington
Details: a diverse 26 member compact wine route, slow markets, quad and off-road bike adventures, grape stomping, live music, wine and brandy tastings, culinary feasts and much more.
Disse Fynlyn FM Show
Date: 17 March 2010 19h30 – 22h00
Where: Lourensford Estate
Details: Enjoy live fine-line radio at its best [...]

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Positioning Your Product

Simply put, positioning is the consumer’s opinion of your product or service compared to your competition.
The goal of positioning is to convince customers to believe that your offerings are different in some way from your competitors on an important benefit sought by the market. For instance, if a consumer needs a quick bite to eat [...]

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What’s Happening

OmmiBerg/Round the Rock festival
Date: 13 March 2010
Where: Paarl
Details: A unique opportunity to taste the first of the 2010 vintage across the route – unfiltered and straight from the tank in the middle of harvest time. Children can enjoy pony rides, slip-n-slides, tractor and trailer rides; while cooking demonstrations, art exhibitions and glass blowing entertain moms. [...]

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Here are some really good reasons why you should use Coffee News to get the local coverage you need:

Ad design – the ads and their borders are designed to increase the reader’s awareness of the ads. Eye catching graphics and layout lure readers to pay more attention to your ad.
Affordable – now even the small [...]

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Testing the Advertising Waters

There are approximately 8,000 sales people responsible for selling advertising in the printed media of South Africa. Each of these sales people will make “prospecting calls” on an average of 3 business owners each day. One business owner out of twelve will say “Perhaps your medium is the right one for my business. I’ll buy [...]

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