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Daily Archive for March 8th, 2010

Positioning Your Product

Posted in Uncategorized on Mar 8th, 2010

Simply put, positioning is the consumer’s opinion of your product or service compared to your competition. The goal of positioning is to convince customers to believe that your offerings are different in some way from your competitors on an important benefit sought by the market. For instance, if a consumer needs a quick bite to [...]

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What’s Happening

Posted in Uncategorized on Mar 8th, 2010

OmmiBerg/Round the Rock festival Date: 13 March 2010 Where: Paarl Details: A unique opportunity to taste the first of the 2010 vintage across the route – unfiltered and straight from the tank in the middle of harvest time. Children can enjoy pony rides, slip-n-slides, tractor and trailer rides; while cooking demonstrations, art exhibitions and glass [...]

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