Feed on
Posts
Comments

Monthly Archive for June, 2010

Increasingly, consumers are searching for reviews before they commit their money to buying products, booking services or donating to a charity. They want to read a positive review or comment, expressed in your customers’ own words. Sharing customer success stories demonstrates how you deliver on your brand promise in the real world, with real people. A [...]

Read Full Post »

What’s Happening

Spier 2010 16 Legends Dinner Party Date: 29 June 2010 from 19h30 Where: Spier Details: Buffet Dinner starts at 19h30. Wine happy hour between 20h00-21h00. R199 per adult and R99 per child (6-12 years) Stellenbosch Wine Festival 2010 Date: 1 July to 5 July 2010 Where: Stellenbosch Details: Tickets for the Stellenbosch Wine Festival are [...]

Read Full Post »

A Practical Example of SMM

Branding Let’s say that you just opened up a new Hair Salon. You’ve put in hours of time developing your concept and your brand. You’ve spent a few thousand Rand placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. You open up shop [...]

Read Full Post »

It is important to appeal to consumers’ emotions when crafting marketing messages. Your copywriting should accomplish two goals: It should make consumers feel something, and it should make them act on those feelings. Once you identify the target audience for your marketing messages, you need to consider which emotional triggers you can connect to those messages. [...]

Read Full Post »

What’s Happening

Goedverwacht Snoek En Patatfees Datum: 25 tot 27 Junie 2010 Waar: Goedverwacht Wine Estate Details: Emo Adams en Koekie Loekie sal die vermaak verskaf. Kontak vir Geraldine by 073 1737031 of snoekenpatatfees@gmail.com Adamsappel at Rhebokskloof When: 25 June 2010 19h00 to 21h30 Where: Rhebokskloof Details: Come and enjoy a warm winter meal and award winning [...]

Read Full Post »

Who Are Your Customers?

When last did you ask the question, “Who are my customers? Who will buy my product?” A lot of savvy business people either have no idea who will buy from them, or they assume that ‘everyone’ will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure. [...]

Read Full Post »

10. Bipedalism On average, humans begin walking at approximately one year of age. Our ability to learn how to walk exclusively on two legs, regardless of age, is an astonishing feat in and of itself. The very act of walking has allowed us to free up the use of our arms, and in turn, permits [...]

Read Full Post »

Rhebokskloof Shank & Shiraz offer Date: 16 June 2010 at 19h00 Where: Rhebokskloof Wine Estate Details: Receive a complimentary bottle of Pearlstone Shiraz for every two patrons dining together. Booking essential. R95 p.p. Wednesdays & Fridays during the month of June & July 2010. Phone 021-869 8386 Miles for Smiles Charity Fun Run Date: 16 [...]

Read Full Post »