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Often small businesses assume their market is unchanging and static. They are so tightly focused on trading in their market that they miss the trends in the market around them: they can count their sales, they can describe their customers, they know their competitors but they are blind to the big picture.
Write these four headings [...]

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What’s Happening

Due to the huge interest that we’ve had with our weekly what’s happening section, have we decided to give this its own page on our website!
To make things easy for our readers, you’ll see that it is in a calendar format with the current month showing. You are welcome to browse to the other months as [...]

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There are many small business marketing strategies that when implemented will get you lots more new business. However, as you are considering various sales prospecting techniques, it is important to also remember what not to do. Here is the most the common mistake small businesses make with their marketing. If you avoid this, your small [...]

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What’s Happening

Rhebokskloof Shank & Shiraz Offer
Date: 21 July 2010 at 19h00
Where: Rhebokskloof
Details: Receive a complimentary bottle of Pearlstone Shiraz for every two patrons dining together. Booking essential. R95 p.p.
Bea Van Der Vyver En Haar Jazzy Show: Handsak Van Beton
Datum: 23 Julie 2010 om 18h30
Waar: Kleinevalleij
Details: Dit gaan n aand vol cigars, goeie wyne en jazzy kos [...]

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Watching the changes in our own community, as stores close and foreclosure signs keep popping up on the streets, has made even the most carefree consumers more conscious of their spending habits. Recent research suggests that this new frugal mindset is likely to stick around, even after economic pressures ease.
Marketing your products in this climate [...]

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Smart Business Consulting

As a business consulting firm, we help business owners in the Boland area improve their company’s performance and optimize their return on personal investment.  Smart Business Consulting works as an impartial “third party” business consultant to provide you with specialist services to expand your business potential.
We offer the following services.
Custom Business Plan development and compilation
A current and well-designed formal [...]

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What’s Happening

Test Your Taste Buds at Durbanville Hills
Date: 15 July 2010 at 18h30
Where: Durbanville Hills Cellar
Details: Guided by cellarmaster Martin Moore, the “miss vs. bliss” evening seeks to create a unique sensory dining experience by exploring the fun and sense of discovery in selecting and savouring the best matches in food and wine. The food and [...]

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Do More With Less

Tough economic times are forcing many companies to cut back marketing and advertising budgets. While cost cutting may be necessary to remain solvent, forcing your marketing department to go on a crash diet can cause companies to lose the momentum and brand awareness they’ve built up through long-term campaigns.
Just because times are lean doesn’t mean [...]

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What’s Happening

Spier 2010 Around the World – Dinner Party
Date: 6 July 2010 from 19h30
Where: Spier
Details: Cape Town Semi Finals, Buffet Dinner starts at 19h30. Wine happy hour between 20h00 –21h00. Cost: R199 Per Adult and R99 Per Child (6-12 Years)
Wine and Pizza Pairing
Date: 8 July 2010
Where: Under Oaks Restaurant
Details: wine and pizza pairings every Thursday at [...]

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Increasingly, consumers are searching for reviews before they commit their money to buying products, booking services or donating to a charity. They want to read a positive review or comment, expressed in your customers’ own words.
Sharing customer success stories demonstrates how you deliver on your brand promise in the real world, with real people.
A positive customer [...]

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