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What’s Happening

Rhebokskloof Shank & Shiraz Offer Date: 21 July 2010 at 19h00 Where: Rhebokskloof Details: Receive a complimentary bottle of Pearlstone Shiraz for every two patrons dining together. Booking essential. R95 p.p. Bea Van Der Vyver En Haar Jazzy Show: Handsak Van Beton Datum: 23 Julie 2010 om 18h30 Waar: Kleinevalleij Details: Dit gaan n aand [...]

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Watching the changes in our own community, as stores close and foreclosure signs keep popping up on the streets, has made even the most carefree consumers more conscious of their spending habits. Recent research suggests that this new frugal mindset is likely to stick around, even after economic pressures ease. Marketing your products in this [...]

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Smart Business Consulting

As a business consulting firm, we help business owners in the Boland area improve their company’s performance and optimize their return on personal investment.  Smart Business Consulting works as an impartial “third party” business consultant to provide you with specialist services to expand your business potential. We offer the following services. Custom Business Plan development and compilation A current [...]

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What’s Happening

Test Your Taste Buds at Durbanville Hills Date: 15 July 2010 at 18h30 Where: Durbanville Hills Cellar Details: Guided by cellarmaster Martin Moore, the “miss vs. bliss” evening seeks to create a unique sensory dining experience by exploring the fun and sense of discovery in selecting and savouring the best matches in food and wine. [...]

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Do More With Less

Tough economic times are forcing many companies to cut back marketing and advertising budgets. While cost cutting may be necessary to remain solvent, forcing your marketing department to go on a crash diet can cause companies to lose the momentum and brand awareness they’ve built up through long-term campaigns. Just because times are lean doesn’t [...]

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What’s Happening

Spier 2010 Around the World – Dinner Party Date: 6 July 2010 from 19h30 Where: Spier Details: Cape Town Semi Finals, Buffet Dinner starts at 19h30. Wine happy hour between 20h00 –21h00. Cost: R199 Per Adult and R99 Per Child (6-12 Years) Wine and Pizza Pairing Date: 8 July 2010 Where: Under Oaks Restaurant Details: [...]

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Increasingly, consumers are searching for reviews before they commit their money to buying products, booking services or donating to a charity. They want to read a positive review or comment, expressed in your customers’ own words. Sharing customer success stories demonstrates how you deliver on your brand promise in the real world, with real people. A [...]

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What’s Happening

Spier 2010 16 Legends Dinner Party Date: 29 June 2010 from 19h30 Where: Spier Details: Buffet Dinner starts at 19h30. Wine happy hour between 20h00-21h00. R199 per adult and R99 per child (6-12 years) Stellenbosch Wine Festival 2010 Date: 1 July to 5 July 2010 Where: Stellenbosch Details: Tickets for the Stellenbosch Wine Festival are [...]

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A Practical Example of SMM

Branding Let’s say that you just opened up a new Hair Salon. You’ve put in hours of time developing your concept and your brand. You’ve spent a few thousand Rand placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. You open up shop [...]

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It is important to appeal to consumers’ emotions when crafting marketing messages. Your copywriting should accomplish two goals: It should make consumers feel something, and it should make them act on those feelings. Once you identify the target audience for your marketing messages, you need to consider which emotional triggers you can connect to those messages. [...]

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