Paarl Wellington Coffee News

Watching the changes in our own community, as stores close and foreclosure signs keep popping up on the streets, has made even the most carefree consumers more conscious of their spending habits. Recent research suggests that this new frugal mindset is likely to stick around, even after economic pressures ease. Marketing your products in this [...]

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Tough economic times are forcing many companies to cut back marketing and advertising budgets. While cost cutting may be necessary to remain solvent, forcing your marketing department to go on a crash diet can cause companies to lose the momentum and brand awareness they’ve built up through long-term campaigns. Just because times are lean doesn’t [...]

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Branding Let’s say that you just opened up a new Hair Salon. You’ve put in hours of time developing your concept and your brand. You’ve spent a few thousand Rand placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. You open up shop [...]

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Thankfully, we don’t have to guess or wonder what it takes to be successful in business.  The answers are in the stories behind every successful businessperson, who has been kind enough to share them. 1. Expert advice Successful businesspeople invest in expert advice.  As a result, they make better decisions and take the right actions [...]

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